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904.725.5000

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Certified Surplus, Lifetime Warranty.

Ambassador & Creator Programs

Ambassador Program

Earn discounts for showing real gear in real use, and store credit as you move up.

You already own the stuff. You already have opinions about it. Put it on camera and earn discounts and free stuff.

The ANO Ambassador Program is for customers who want to show real gear in real use. No scripts. No agency polish. Shoot it on your phone, tell people what you actually think, and earn your way up.

How it works

  1. Make somethingPick a product you own. You need to have ordered from us at least once. Show it being used, worn, packed, or beat up. Twenty to sixty seconds. Your phone is fine.
  2. Post itPut it up on your own social, tagged as an ad or using the platform’s paid partnership label.
  3. Send it in to applyUpload the file to us. That is your application, and it takes about two minutes. If you would rather we run it as an ad from your handle, we can set that up too.
  4. Get your codeYour first approved video unlocks Recruit, and that is when your personal discount code goes out.
  5. Move upThe more approved videos you send, the deeper your discount and the more store credit lands in your account.

The tiers

Recruit
How you get thereSend us your UGC to get approved
Your discount15% offfor 30 days
Store creditNone
Regular
How you get there3 approved videos in 90 days
Your discount20% offfor 60 days
Store credit$50 in your account
Core
How you get there8 approved videos in 120 days
Your discount25% offfor 90 days
Store credit$100 in your account
ExtrasFeatured on our channels, first chance to buy new limited stock, invited to paid UGC work

Store credit is a one-time reward each time you cross a tier.

What we want to see

Do this

  • Show the actual product being used, worn, or handled
  • Say what it is in the first five seconds
  • Shoot vertical, natural light, phone camera
  • Tag it as an ad or use the platform’s paid partnership label
  • Twenty to sixty seconds

Do not do this

  • Do not make claims about protection, waterproofing, durability, or performance that we have not published. If it is not rated waterproof, do not say it is
  • No firearms or ammunition in the video. Slings, carriers, holsters, and pouches are fine, shown empty. What is on your own page is up to you. It just cannot be in what you send us, because the ad platforms will not run it
  • No political content
  • No uniforms, insignia, rank, or unit markings, and nothing that suggests the military or any agency endorses us
  • No filming on installations
  • No other brands visible or named
  • No copyrighted music
  • Nobody under eighteen on camera

Everything else is yours. Format, angle, humor, setting, what you say. If it bores you it will bore everyone else.

The fine print, in plain language

  • We review every submission and tell you yes, no, or fix this
  • When you send us a video you are giving us the right to use it in our ads, on our site, and in our email, permanently
  • That includes running it as a paid ad from our accounts or, if you authorize us, from yours. Boosting from your account is optional and always your call
  • The video has to be yours. Your footage, your voice, no music you do not own, nobody in it who did not agree to be in it
  • Videos count toward your tier from the day you submit them
  • Ambassador discounts do not apply to sale items, MREs, armor, or beds, and cannot be combined with other offers
  • Store credit counts as income. If it adds up to more than $600 in a year we will need a W-9 and will issue a 1099
  • If you are active duty military or a federal employee, you are responsible for following your own agency’s ethics rules. Those rules are strict about accepting anything of value from a company and about endorsing products
  • No approved video in 120 days and you drop a tier. We will email you before that happens
  • Reddit and forums. If you talk about us there, say you are an ANO ambassador, and follow that community’s rules on self-promotion. Many do not allow it at all. Do not post about us just to post about us, and do not post about us across multiple subreddits. Answer real questions with real information or stay out
  • We can end anyone’s participation at any time

Creator Program

We pay for good video.

If you make professional content and your audience cares about surplus, prep, or field gear, we want to work with you.

This is straight and simple. We send product, you make a video, we pay you. We'll work together to create an agreement that works for both of us. Email us to get the conversation started.

Affiliate & Publisher Program

Send us traffic, earn a cut of what it sells.

For sites, newsletters, channels, and communities with an audience that actually buys gear. You get a tracking link and a commission on every qualifying order it brings in.

No filming, no product required, nothing to ship. If you already write gear roundups, run a preparedness newsletter, or review surplus on camera, this is the one that fits without changing what you do.

The program runs on AvantLink, where you will also find our full program terms, creative, and product feeds.

The terms

  • 8% commission for content publishers, including social, blog, and video creators
  • 30 day cookie window
  • Average order value runs around $100
  • Base rates increase with sales performance. We would rather raise a good publisher than keep recruiting new ones
  • Static ad packages and product feeds are available, and we will customize creative if you need something specific
  • Full terms and conditions are published on our AvantLink program page

How it works

  1. Apply on AvantLinkApplications and tracking are handled through the network. Our program page is here.
  2. Get your linksOnce you are approved, pull your tracking links, static ad packages, or the product feed, whichever suits how you publish.
  3. PublishReviews, roundups, gear guides, newsletters. Whatever you already do, with your link in it.
  4. Get paid8% on qualifying orders placed within 30 days of the click, paid through AvantLink.

Who it is for

  • Content publishers and gear review sites
  • Social media creators and influencers
  • Video and podcast channels
  • Industry sites and communities in surplus, preparedness, hunting, and the outdoors

What we ask

  • Disclose the affiliate relationship wherever you place the link. This is an FTC requirement, not a preference
  • No claims about protection, waterproofing, durability, or performance that we have not published
  • No firearms or ammunition in anything you produce for us, for the same reason as our other programs: the ad platforms will not run it
  • Everything else is governed by the program terms on AvantLink

Frequently asked questions

Do I need a big following?

No. We run most of what we receive in our own ads rather than relying on your reach, so your follower count does not matter to us.

Do I have to post it myself?

Ambassadors post it to their own social and send us the file. Paid creators can choose video-only, where you send us the file and we run it in our ads without you posting it.

What kind of camera do I need?

Your phone.

How long until I hear back?

We review every submission and get back to you as soon as we can. Videos count toward your tier from the day you submit them, so a slow review never costs you days.

What if you reject my video?

We will tell you why. Fix it and send it back, or send a different one. Rejections do not count against you.

Can I be in the ambassador program and the creator program?

Yes.

I am active duty. Can I participate?

Yes, with limits. Nothing in the video should identify you as a service member. Your branch or agency ethics rules are strict about accepting anything of value and about endorsing products, and you are responsible for following them.

Does my discount expire?

Yes. Each tier runs for a set window: 30 days at Recruit, 60 days at Regular, 90 days at Core. Send another approved video before it runs out and it renews.

Ready to get started?

Ambassadors, send us a video. Sending it in is the application, and your first approved video unlocks Recruit and your discount code. Creators, send your handles and two examples of your work. Affiliates and publishers, apply through AvantLink for 8% commission on a 30 day cookie.