This Privacy Policy explains how ANO Online, LLC, doing business as Army Navy Outdoors (“Army Navy Outdoors,” “we,” “us,” or “our”), collects, uses, and shares information when you visit armynavyoutdoors.com (the “Site”), contact us, or make a purchase. By using the Site, you agree to the collection and use of information in accordance with this Policy.

Our privacy practices are consistent with standard practices across reputable online retailers, and we are committed to handling your information responsibly. The data we collect, and the limited circumstances in which we share it with the service providers and advertising partners that help us run our store, are the same kinds of practices common to most e-commerce websites. We do not sell your personal information for money. We describe each of these areas in detail below not because our practices are unusual, but because we believe in being fully transparent about how your information is handled and giving you clear choices over it.

Information we collect

We collect several types of information from and about our users, including:

• Information you provide to us: your name, billing address, shipping address, email address, phone number, account login credentials, order history, and any direct communications or customer support inquiries you send us.
• Payment information: all transactions are processed securely through our third-party payment gateways. We do not store or have access to full payment card numbers on our servers.
• Information collected automatically: when you navigate the Site, we automatically collect details about your device, browser type, IP address, time zone, pages viewed, links clicked, and general browsing behavior, using cookies, pixels, and web beacons.
• Communications consent: when you communicate with us through customer service chat, email, or contact forms, you acknowledge that these communications are processed and hosted by our authorized technical service providers acting on our behalf to facilitate your requests.
• Information from third parties: we may receive data from fraud-prevention partners, shipping services, and advertising networks to update or supplement our records.

Cookies, pixels, and tracking technologies

We use cookies and similar tracking technologies, including Google Analytics (GA4), Google Tag Manager, and the Meta/Facebook pixel, to run our store, analyze site traffic, and deliver personalized advertising on third-party advertising platforms.

• Cookie preferences and banner: we provide a cookie consent banner that lets you manage your data collection preferences at any time. You can opt out of non-essential tracking by selecting “Reject all,” or by opening “Settings” and turning off “Analytics” or “Targeting; Advertising” tracking
• Global Privacy Control (GPC): we recognize and respect GPC opt-out signals. If your browser or device transmits a valid GPC signal, we treat it as a request to opt out of the sale or sharing of your data for targeted advertising.

How we use your information

We use the information we collect to operate our business and provide a shopping experience, specifically to:

• Process, fulfill, and ship your orders.
• Process payments and prevent fraudulent transactions.
• Provide customer service, chat assistance, and technical support.
• Improve, optimize, and maintain our Site.
• Deliver marketing, promotional offers, and product updates, which you can opt out of at any time.

How we share your information

We do not sell your personal information for money. We do share certain data with trusted partners to operate our business and to deliver relevant advertising, as described below.

• Service providers: third parties and applications that perform services on our behalf, including our e-commerce platform, CRM, email and SMS marketing providers, shipping carriers, fulfillment and inventory systems, payment processors, customer support tools, and shipping-protection providers.
• Advertising and analytics partners: we share browser-level identifiers, IP address, and online activity, and we may also share your email address in hashed form (through our email marketing provider), with advertising and analytics platforms such as Google and Meta, to measure and deliver targeted ads. Under California and other state laws, this sharing for cross-context behavioral advertising qualifies as a “sale” or “sharing” of personal information.
• Email and SMS: we do not sell, rent, or trade your email address or phone number for money. Your email address is used within our email marketing provider for our own messaging and, through that provider, may be shared in hashed form with advertising platforms (such as Meta) to deliver our ads; under state law this is a “share.” When you opt out of our email or of sharing, you are removed from the advertising audiences we share.
• Mobile information (SMS): no mobile information, including your phone number and SMS consent, will be shared, sold, or rented to third parties or affiliates for their own marketing or promotional purposes. SMS opt-in data and consent are used solely to deliver the automated text messages you requested.
• Legal compliance and safety: we may disclose information to comply with applicable laws, respond to subpoenas or legal requests, enforce our terms, or protect the rights and safety of our company, customers, or others.
• Business transfers: in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the business assets.

State-specific rights and disclosures (including CA, TX, CO, VA)

Depending on the state you live in, you may have the right to know, access, correct, delete, or obtain a portable copy of your data, and the right to opt out of targeted advertising. We do not discriminate against you for exercising these rights.

Financial incentives. We may offer discount codes or promotional offers in exchange for your email address or text enrollment. The value of the incentive is reasonably related to the value of the information provided. You may opt out at any time by unsubscribing from our channels.

California (CCPA/CPRA) disclosures. Over the past 12 months, we have collected and shared the following categories of personal information for a business purpose:

Right to opt out of sale or sharing. You may direct us not to “sell” or “share” your information for targeted, cross-context advertising. Select “Reject all” on our cookie banner, or open cookie “Settings” and turn off Targeting; Advertising tracking. You may also exercise your rights by contacting us using the methods below.

Sensitive personal information. We do not use or disclose sensitive personal information for purposes that would require us to offer a right to limit its use under applicable law.

Verifying and responding to requests. We will take steps appropriate to the request to confirm it comes from you or your authorized agent. For most requests, confirming the email address or phone number on file is sufficient. We will respond within the time required by applicable law (generally within 45 days, with an extension where permitted).

Authorized agents. You may use an authorized agent to submit a request on your behalf. We may require the agent to provide proof of authorization and may require you to verify your own identity.

Right to appeal. If we decline to act on your request, you may appeal by emailing Compliance@armynavyoutdoors.com with “Privacy Appeal” in the subject line. We will respond within the time required by your state’s law. If your appeal is denied, you may contact your state attorney general.

Data security and retention

We implement reasonable administrative, technical, and physical security measures, including encryption of data in transit, to safeguard your information. No method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

We retain your personal information only as long as necessary to fulfill your orders, maintain business records, resolve disputes, and meet legal or regulatory obligations. When you request deletion, we delete your personal information except for records we are required or permitted to retain for tax, accounting, legal, fraud-prevention, and similar purposes.

Children’s privacy

Our Site is intended for use by individuals who are at least 18 years old. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will take steps to delete it.

International users

We are based in the United States and our processing infrastructure is located here. If you access our Site or place an order from outside the United States, your information will be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your home jurisdiction.

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our data practices or in privacy law. When updates occur, we will revise the “Last updated” date at the top of this page.

Contact us

If you have questions about this Policy, wish to exercise your privacy rights, or need to lodge a formal request, please contact us at:

ANO Online, LLC dba Army Navy Outdoors
Email: compliance@armynavyoutdoors.com
Phone: 904-725-5000